The truth about business owner psychology
the Brad Jacobs playbook
(that most founders learn too late)
(why subtraction beats ambition this year)
(And why buyers notice it immediately)
How a founder’s most loyal client capped the company’s exit multiple
(and what to do about it)
(and how to become unstoppable)
(and how it affects valuation)
(here's how to follow-up properly)
(and how to prepare)
(and how to survive them)
